Michelob ULTRA

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Southwest Beverage Company, Inc.

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Howard Brown
Southwest Beverage Co., Inc.

it.al@southwestbeverage.com

Michelob ULTRA

Introducing the new low-carb light beer with a taste smooth enough to carry the Michelob name.

Michelob ULTRA is a smooth, light lager that delivers premium flavor and only 2.6 grams of carbohydrates and 95 calories. Alcohol content of 4.2% alcohol by volume is comparable to the leading light beers.

Consumers are counting their carbs in many product categories. Our research indicates that consumers are highly interested in a low carbohydrate beer.

Michelob ULTRA's outstanding test market results have led Anheuser-Busch to expand it further. Consumers and retailers have given Michelob ULTRA high marks on product taste, elegant packaging and new low carbohydrate positioning. Michelob ULTRA has achieved an impressive market share.

Look for Michelob ULTRA at stores near you.