Category: History/Advertising

Title: Signs Of Opportunity

Subtitle: How Lamar Advertising grew into the biggest billboard business in America

Author: Dan Marin

Publication Date: February 2008

Price: $22.95, hardcover; $15.95, softcover

ISBN-13: 978-0-925417-57-2 (hardcover)

ISBN-10: 0-925417-57-2 (hardcover)

ISBN-13: 978-0-925417-61-9 (softcover)

ISBN-10: 0-925417-61-0 (softcover)

Library of Congress Card No.: 2007039968

No. of Pages: 196

No. of Photographs: 69 (all black & white)

No. of Charts/Graphs: 2

No. of Maps: 2

No. of B&W Illustrations: 20

Published by:
Acadian House Publishing

Distributed by:
Baker & Taylor
Forest Sales & Distributing
Ingram Book Co.

Contact: Trent Angers, Jon Russo

Phone: (337) 235-8851

Email: info@acadianhouse.com

Synopsis:
The business success story telling how Lamar Advertising grew from a tiny poster company into the biggest billboard business in the U.S. in terms of number of boards, with revenue of some $1.1 billion in 2006. Encountering numerous financial crises in its 100-year history (starting in Pensacola, Fla., in 1902), the company managed to get past the dangers and capitalize on the corresponding opportunities that usually accompany such crises.

© 2008 Acadian House Publishing